Marketing V Dating

If you’re lucky enough to have not had to swipe right to await a match from someone judging you on the way you look, believe me, you really should be pleased to have not had to date in the millennial age.

You may or may not have heard of the term ‘Ghosting’ – if you haven’t then let me explain it to you. Ghosting is when someone you have been talking to online suddenly vanishes off the face of the earth, you thought the attraction and the conversation was there, then all of a sudden… "bye then”.

So why am I talking about this and why am I relating modern dating to marketing, we here it is…

‘Ghosting’ happens a lot in the business world, I bet the sales people amongst us can vouch for this, so I am going to give you some tips to make sure you don’t become a victim of ghosting.

Marketing tip 1

Capture contact details including first name, last name, email address and phone number as quickly as possible.

There are several ways you can do this. Put a form on your website that makes the fields compulsory for completion and add them to your customer relationship management (CRM) system.

If you’re prospecting or marketing via social media messenger, the best way you can do this is by asking to arrange a meeting or appointment with them and asking them for their contact details or to complete above form.

Remember: By getting this information, if they do suddenly vanish from your social or messages then you have their email or phone number to follow up.

Marketing tip 2

Try to build a rapport with people you connect with. Your product or service may not be a good fit for the person you connect with, however, you may be able to introduce the connection to another business or to some useful reading.

I’ve heard it so many times from directors that they have received a message that has clearly been copied and pasted to multiple business owners. It does not appeal to them…oh, and this does happen on dating apps (believe it or not!)

Marketing tip 3

Do your research. There is nothing worse then connecting with someone who then tries to sell you something that does not remote relate to your role within the company – simply ask for the relevant person to talk to before sending your pitch OR do your research (a simple Google search will suffice)

It is known as social stalking when you search someone you met on a dating apps social media accounts, although, I would recommend it – it can say a lot about a person.

Marketing tip 4

Check in…make sure you check in with your connection every once in a while, ask how their business is progressing, show interest in what they are doing and achieving…although, again it may not be a product or service you require…it can motivate you and spark new ideas for you.

Ensure you follow the tips above so you don’t get ghosted. I mean, sometimes there just aren’t plenty more fish in the sea.